Leadership Biases and How to Be an Inclusive and Inspiring Leader
We all have biases, whether we are aware of them or not. These biases can often lead to discriminatory behavior in the workplace. As a leader, it is important to…
Why Do Marketing Leaders Get Leadership Wrong?
Many people think they know what leadership is, but when you ask them to define it, they often struggle. Leadership is a complex concept that can mean different things to…
Marketing Perspectives from the Corporate and Agency World
When it comes to marketing, there are a lot of different perspectives. On one hand, you have the corporate team - they are responsible for developing and executing a marketing…
The B2B Marketeers – Are you Prioritizing Ruthlessly?
In the high-paced, ever-changing world of B2B marketing, it is essential to be able to prioritize ruthlessly. This means making tough decisions about what needs to be done and what…
Demand agencies of the Future
When it comes to the future of B2B demand marketing agencies, there are a few key things to consider. Firstly, the traditional agency model is no longer sustainable – clients…
Seeking the perfect agency partners – A Dilemma or a Dream?
When business owners think about growth, they often think about seeking new agency partners. It's a natural progression: you've reached the limits of what you can do on your own…
The importance of Branding in the Luxury Industry
The appetite for luxury in the UAE is no secret. From Balenciaga and Chanel to Gucci, Prada or Versace - many big names have set up shop here eager to…
Episode 2
The PODcast.ae About the Podcast Get an insight into the luxury industry of Dubai as our hosts, Åsa Ferreira and Margaret Herde, unravel the dos and don'ts for establishing…
Digital Marketing And The Engineering Of Consent
It's no secret that digital marketing has taken the world by storm. With its ability to target specific demographics and track user behaviour, it's a powerful tool for businesses of…
Why must you create a brand new lead scoring model in 2022 to talk to hidden SQLs.
Lead scoring models are essential for any business looking to increase its sales. In order to talk to the right leads, you need to have a lead scoring model in…